Skip to content

Thank the competitor

Amazon recently pushed a firmware update to the 2nd generation Kindle which allows it to natively read PDF files. I can now drag and drop files to the Kindle from my computer, and the Kindle displays them perfectly; something that should’ve been the first feature Amazon thought of in a book reader.

Such “generosity”, I suppose, is the direct result of someone at Amazon noting that it’s competitors — the Sony eReader, the Barnes and Noble Nook and others have native PDF compatibility and were boasting about it. Not only that, people were listening.

They say competition helps the consumer. And they are right.