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	<title>Comments on: Free cell phone? No thanks</title>
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		<title>By: Sherene</title>
		<link>http://yavin4.anshul.info/2006/11/14/free-cell-phone-no-thanks/comment-page-1/#comment-4418</link>
		<dc:creator>Sherene</dc:creator>
		<pubDate>Thu, 16 Nov 2006 12:44:37 +0000</pubDate>
		<guid isPermaLink="false">http://yavin4.anshul.info/2006/11/14/free-cell-phone-no-thanks/#comment-4418</guid>
		<description>Really? That&#039;s strange what I hear of Gmail ads. I&#039;ve actually clicked on a few relevant links and proceeded to become a paying customer for some of them. But ya, some of the keyword matches are completely bizarre :D</description>
		<content:encoded><![CDATA[<p>Really? That&#8217;s strange what I hear of Gmail ads. I&#8217;ve actually clicked on a few relevant links and proceeded to become a paying customer for some of them. But ya, some of the keyword matches are completely bizarre :D</p>
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		<title>By: Anshul</title>
		<link>http://yavin4.anshul.info/2006/11/14/free-cell-phone-no-thanks/comment-page-1/#comment-4417</link>
		<dc:creator>Anshul</dc:creator>
		<pubDate>Thu, 16 Nov 2006 06:52:59 +0000</pubDate>
		<guid isPermaLink="false">http://yavin4.anshul.info/2006/11/14/free-cell-phone-no-thanks/#comment-4417</guid>
		<description>Sherene: I don&#039;t browse my phone as much - but I do send and receive a lot of email. If they&#039;re gmail ads are anything to go by, their &quot;targetedness&quot; is very very bad.

shash: they can easily advertise if you browse the web on the phone or read email just by normal extensions but that won&#039;t pay enough. As for a screensaver, nobody is going to look at a phone&#039;s screensaver, ever, especially if its showing ads. they key to advertising is to have advertising next to interesting content so the ad catches the viewer&#039;s attention.</description>
		<content:encoded><![CDATA[<p>Sherene: I don&#8217;t browse my phone as much &#8211; but I do send and receive a lot of email. If they&#8217;re gmail ads are anything to go by, their &#8220;targetedness&#8221; is very very bad.</p>
<p>shash: they can easily advertise if you browse the web on the phone or read email just by normal extensions but that won&#8217;t pay enough. As for a screensaver, nobody is going to look at a phone&#8217;s screensaver, ever, especially if its showing ads. they key to advertising is to have advertising next to interesting content so the ad catches the viewer&#8217;s attention.</p>
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		<title>By: shashwat</title>
		<link>http://yavin4.anshul.info/2006/11/14/free-cell-phone-no-thanks/comment-page-1/#comment-4416</link>
		<dc:creator>shashwat</dc:creator>
		<pubDate>Thu, 16 Nov 2006 06:15:48 +0000</pubDate>
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		<description>I&#039;d use it only if there was an unobstrusive way to advertise on the phone. In other words, no SMSes or calls allowed but if google has a java app. that runs as a screen saver on the phone and can throw advertisements or promotions on the screen - such that they do not interfere AT ALL with the phone&#039;s working. As a result, I can browse through them at leisure, or NOT, then yes, it is worthwhile - ofcourse, they will also have to bear the cost of downloading the adverts onto the phone.</description>
		<content:encoded><![CDATA[<p>I&#8217;d use it only if there was an unobstrusive way to advertise on the phone. In other words, no SMSes or calls allowed but if google has a java app. that runs as a screen saver on the phone and can throw advertisements or promotions on the screen &#8211; such that they do not interfere AT ALL with the phone&#8217;s working. As a result, I can browse through them at leisure, or NOT, then yes, it is worthwhile &#8211; ofcourse, they will also have to bear the cost of downloading the adverts onto the phone.</p>
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		<title>By: Sherene</title>
		<link>http://yavin4.anshul.info/2006/11/14/free-cell-phone-no-thanks/comment-page-1/#comment-4406</link>
		<dc:creator>Sherene</dc:creator>
		<pubDate>Wed, 15 Nov 2006 11:22:30 +0000</pubDate>
		<guid isPermaLink="false">http://yavin4.anshul.info/2006/11/14/free-cell-phone-no-thanks/#comment-4406</guid>
		<description>I suppose they are planning to make up for the &#039;interrupt factor&#039; by providing extremely targeted results. Mobile phone accounts come with a ton of information regarding the consumer preferences, usage patterns, etc. Considering I just spent half an hour of my &quot;mugging time&quot; surfing the net/blog-hopping on my mobile phone, I do not think of this idea as entirely unfeasible.</description>
		<content:encoded><![CDATA[<p>I suppose they are planning to make up for the &#8216;interrupt factor&#8217; by providing extremely targeted results. Mobile phone accounts come with a ton of information regarding the consumer preferences, usage patterns, etc. Considering I just spent half an hour of my &#8220;mugging time&#8221; surfing the net/blog-hopping on my mobile phone, I do not think of this idea as entirely unfeasible.</p>
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